Relevant-cost approach to pricing decisions. Burst, Inc., cans peaches for sale to food distributors. All costs are classified as either manufacturing or marketing. Burst prepares monthly budgets. The March 2012 budgeted absorption-costing income statement is as follows:

Revenues (1,000 crates * $117 a crate)....$117,000

Cost of goods sold..............65,000

Gross margin................52,000

Marketing costs...............30,000

Operating income..............$ 22,000

Gross margin markup percentage: $52,000 ÷ $65,000

= 80% of cost of goods sold (full manufacturing cost)

Monthly costs are classified as fixed or variable (with respect to the number of crates produced for manufacturing costs and with respect to the number of crates sold for marketing costs):

Burst has the capacity to can 2,000 crates per month. The relevant range in which monthly fixed manufacturing costs will be "fixed" is from 500 to 2,000 crates per month.Required1. Calculate the markup percentage based on total variable costs.2. Assume that a new customer approaches Burst to buy 200 crates at $55 per crate for cash. The customer does not require any marketing effort. Additional manufacturing costs of $3,000 (for special packaging) will be required. Burst believes that this is a one-time-only special order because the customer is discontinuing business in six weeks' time. Burst is reluctant to accept this 200-crate special order because the $55-per-crate price is below the $65-per-crate full manufacturing cost. Do you agree with this reasoning? Explain.3. Assume that the new customer decides to remain in business. How would this longevity affect your willingness to accept the $55-per-crate offer?Explain.

Transcribed Image Text:

Fixed Variable Manufacturing $35,000 17,000 $30,000 13,000 Marketing