Repeat Question 1 for number of children at home. In questions 1, using the data in Table
Question:
In questions 1, using the data in Table 1A examine which of the following vary the most by household size. Why is this the case?
a) Heavier user (general, consumption, and shopping)
b) Product ownership
c) Types of TV shows watched
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 978-0077645557
12th edition
Authors: Delbert Hawkins, David Mothersbaugh
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