The nature of product warranties has changed as the federal court system reassesses the meaning of warranties.
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The nature of product warranties has changed as the federal court system reassesses the meaning of warranties. How does the regulatory trend toward warranties affect product development?
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The strict liability rules will make manufactur...View the full answer
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Marketing
ISBN: 978-1259268809
10th Canadian edition
Authors: Frederick Crane, Roger A. Kerin, Steven W. Hartley, William Rudelius
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