Research GlaxoSmithKline, the pharmaceutical company. Now, go to their Web site (www.gsk.com) to learn about the company.

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Research GlaxoSmithKline, the pharmaceutical company. Now, go to their Web site (www.gsk.com) to learn about the company. Pay particular attention to sections dealing with corporate responsibility, marketing practices, and their stand on providing medicine to underprivileged individuals and populations. Download their Corporate Responsibility Review and read it. Discuss how GSK is attempting to walk the line between corporate profitability and social responsibility?
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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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