Research the bottled water market. Check out the Web sites for Evian (www.evian.com/en_us/), Aqua Pacific (www.aquapacific.com), Mountain

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Research the bottled water market. Check out the Web sites for Evian (www.evian.com/en_us/), Aqua Pacific (www.aquapacific.com), Mountain Valley Spring Water (www.mountainvalleyspring.com), and Perrier (www.usa.perrier.com). What stage of the PLC would you say bottled water occupies? How is each of these companies attempting to maintain or grow sales of their products?
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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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