Take a look at the Tesla electric car (www.teslamotors.com/). How is this company striving to build excitement

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Take a look at the Tesla electric car (www.teslamotors.com/). How is this company striving to build excitement and demand for its all-electric sports car?

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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Apr 13, 2017 10:32 AM

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Take a look at the Tesla electric car (www.teslamotors.com/). How is this company striving to build excitement

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Principles of Marketing

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