Review the advantages and disadvantages of the following advertising media: a. Word of mouth b. Sponsorships and
Question:
a. Word of mouth
b. Sponsorships and special events
c. Television
d. Radio
e. Newspapers
f. Internet advertising
g. Magazines
h. Specialty advertising
i. Direct mail
j. Out-of-home advertising
k. Transit advertising
l. Directories
m. Trade shows
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Related Book For
Effective small business management An Entrepreneurial Approach
ISBN: 978-0132157469
10th Edition
Authors: Norman M. Scarborough
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