Rubbermaid, the U.S. manufacturer of kitchen products and other household items, is considering moving to global marketing

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Rubbermaid, the U.S. manufacturer of kitchen products and other household items, is considering moving to global marketing standardization. What are the pros and cons of this strategy?

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:44 AM

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Rubbermaid, the U.S. manufacturer of kitchen products and other household items, is considering moving to global marketing

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Promoting standardized products globally is a recent marketing trend ...View the full answer

Marketing

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