Select a brand of your own choice and identify and explain the brand strategy that is used
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Introduction Traditionally the United States consumers have shown greater manufacturerbrand loyalty as compared to the Europeans This is the main reason why in US the ownlabel sales have been reduced ...View the full answer
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
ISBN: 9781111580216
9th Edition
Authors: Terence Shimp, Craig Andrews
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