Select one strength, one weakness, one opportunity, and one threat from the Ben & Jerrys SWOT analysis

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Select one strength, one weakness, one opportunity, and one threat from the Ben & Jerry’s SWOT analysis shown in Figure. Suggest an action that a B&J marketing manager might take to address each factor.

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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