What is the main result of each of the three phases of the strategic marketing process? (a)

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What is the main result of each of the three phases of the strategic marketing process?

(a) Planning,

(b) Implementation, and

(c) Evaluation.


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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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