Select (your choice) a company which may or may not be in the fashion industry. This is
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Provide an overview of what the company does. You will introduce the proposed target market for the company's products and services. Remember, a target market is a group of individuals or organizations, or both, for which the firm develops and maintains a marketing mix suitable for the specific needs and preferences of that group. Next you will develop a marketing strategy for the company they selected. Remember, a marketing strategy is a plan that will enable an organization to make the best use of its resources and advantages to meet its objectives. Develop a marketing mix for the company. Remember, a marketing mix is a combination of product, price, distribution, and promotion developed to satisfy a particular target market. Offer a cover page Offer a table of contents Offer an introduction. End the paper with a summary (just a few sentences addressing the top 3 or 4 key points. Offer several references- this is one fourth of the total grade.
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Related Book For
Foundations of Financial Management
ISBN: 978-1259024979
10th Canadian edition
Authors: Stanley Block, Geoffrey Hirt, Bartley Danielsen, Doug Short, Michael Perretta
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