Shop for a product of your choice on Amazon.com. Do consumer reviews influence your perception of a

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Shop for a product of your choice on Amazon.com. Do consumer reviews influence your perception of a product or brand offered? Consumers participating in the Amazon Vine Program submit many of the product reviews found on Amazon.com. Learn about this program and discuss whether or not a review from a consumer in this program is more useful than a review from a consumer not in this program.

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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