The atmosphere in a retail store is carefully crafted to influence shoppers. Select a retailer with both a physical store and an online store. Describe the elements of the physical store’s atmosphere, such as coloring, lighting, music, scents, and décor. What image is the store’s atmosphere projecting? Is the atmosphere appropriate given the store’s merchandise assortment and target market? Which elements of the physical store’s atmosphere are in the online store’s atmosphere? Does the retailer integrate the physical store’s atmosphere with its online presence? Explain.