Should a company always attempt to achieve 100 percent customer satisfaction? Please explain.

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Services Marketing Concepts, Strategies, & Cases

ISBN: 978-1439039397

4th edition

Authors: Douglas Hoffman, john Bateson

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Question Posted: Aug 31, 2012 02:29 AM

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Should a company always attempt to achieve 100 percent customer satisfaction? Please explain.

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Not necessarily Investing in customer satisfaction improvements is ...View the full answer

Services Marketing Concepts, Strategies, & Cases

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