Explain the relationship between customer satisfaction and customer value.
Answer to relevant QuestionsDiscuss the potential role of the Internet in the new-product-planning process. Which stages of the process may benefit most from Internet initiatives? What factors may affect the length of the new-product planning process? Visit the website of lastminute.com (www.LastMinute.com). Map the business model used by this Web brand. Review the strengths and weaknesses of the model, and consider how the brand has been established and how it may be ...To what extent are the SBU strategy and product strategy interrelated? Go to the site of the Agentrix (www.agentrix.com) and review the public pages describing the history, membership and operation of this international online exchange for retailers (combining the earlier online exchanges the ...
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