Should the members of a focus group be similar or dissimilar? Why?
Answer to relevant QuestionsDescribe what a focus group company facility looks like and how a focus group would take place in one. How does the incidence rate affect the choice of a data- collection mode? Indicate the pros and cons of self-administered surveys. What are the four “don’ts” for question wording? Describe each. Panther Martin invents and markets various types of fishing lures. In an effort to survey the reactions of potential buyers, it hires a research company to intercept fishermen at boat launches, secure their cooperation to ...
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