Some have argued that real-time marketing success is luck-based, whereas responsive marketing is more strategy-based. Research these

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Some have argued that real-time marketing success is luck-based, whereas responsive marketing is more strategy-based. Research these two concepts and support or refute this statement. (AACSB: Communication; Reflective Thinking)

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Marketing An Introduction

ISBN: 978-0134149530

13th edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Jan 19, 2017 09:42 AM

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Some have argued that real-time marketing success is luck-based, whereas responsive marketing is more strategy-based. Research these

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Some realtime marketing is luckbased because it responds to occurrences that cannot be known ahea...View the full answer

Marketing An Introduction

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