Some marketers and PR people believe that public relations should replace advertising as the primary means of
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Ries Ries in their book The Fall of Advertising and the Rise of PR contend that PR will replace adve...View the full answer
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Related Book For 
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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