Some marketers consider corporate advertising a waste of time and money. What are some of the reasons

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Some marketers consider corporate advertising a waste of time and money. What are some of the reasons they feel this way? Take a position pro or con corporate advertising and defend it.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:44 AM

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Some marketers consider corporate advertising a waste of time and money. What are some of the reasons

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Because corporate image advertising does not specifically promote a product or service critics conte...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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