Sports sponsorship, a public relations tool, continues to grow at an increasing degree in the IMC plans

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Sports sponsorship, a public relations tool, continues to grow at an increasing degree in the IMC plans or major brands. Explain how this is a good investment of marketing resources.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

Question Posted: Mar 17, 2016 04:25 AM

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Sports sponsorship, a public relations tool, continues to grow at an increasing degree in the IMC plans

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Publicity refers to non personal communication regarding an organization product service or idea tha...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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