Will newer direct media like e-mail and smart phones eventually replace direct mail in the future?
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Direct marketing is a system of marketing by which an organization communicates directly with its ta...View the full answer
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Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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