Use the company that you selected for problem 6. Find a direct competitor of that company. Develop a business model canvas that describes the competitor’s business. Start by defining their value proposition. Examine differences in the two business model canvases. Which company is better? Why?

Data From Problem 6:

Select a prominent public company, such as Apple, Google, or Microsoft. Obtain recent annual reports and news articles about the company. Using that information, develop a business model canvas that describes their business. Start by defining their value proposition.