Use the company that you selected for problem 6. Identify ways that they use information technology in each building block of the canvas. Structure your answer like table 16.4 and be as specific as possible.

You may consider using sites such as www.vizologi.com, which offers an online tool to help create business model canvases.

Table 16.4:

Data From Problem 6:

Select a prominent public company, such as Apple, Google, or Microsoft. Obtain recent annual reports and news articles about the company. Using that information, develop a business model canvas that describes their business. Start by defining their value proposition.

Transcribed Image Text:

IT Category Function IT Network IT Enterprise IT Description Assists execution with discrete tasks. Facilitates interactions. Specifies the nature of business processes and requires interactions. Characteristics Does not require complements, but impact can increase with users' skill. Does not require complements, but impact increases with users' skill and extent of teamwork. Requires complements and impact often depends on users' skills, teamwork, changes to the way work is performed, and changes in the way decisions are made.