The Coca-Cola Company is organized geographically and defines reportable operating segments as regions of the world. The following information was extracted from Note 19 Operating Segments in the Coca-Cola Company 2014 Annual Report:

                

Required  1. Calculate the following measures for each of Coca-Cola’s operating segments (excluding Bottling Investments and Corporate):

Percentage of total net revenues, 2013 and 2014.Percentage change in total net revenues, 2012 to 2013 and 2013 to 2014.Operating income as a percentage of total net revenues (profit margin), 2013 and 2014.

  2. Determine whether you believe Coca-Cola should attempt to expand its operations in a particular region of the world to increase operating revenues and operating income.  3. List any additional information you would like to have to conduct your analysis.

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Information about our Company's operations by operating segment for the years ended December 31, 2014, 2013, and 2012, is as follows (in millions): Eurasia & Africa North Asia America Padfic 2014 Net operating revenues Third party... Intersegment. Total net revenues. Operating income (loss). Interest income. Interest expense Depreciation and amortization. Equity income (loss)-net Income (loss) before income taxes. Identifiable operating assets. Investments. Capital expenditures. 2013 Net operating revenues: Third party. Intersegment. Total net revenues. Operating income (Joss). Interest income. Interest expense Depreciation and amortization Equity income (loss)-net Income (loss) before income taxes. Identifiable operating assets Investments.... Capital expenditures. 2012 Net operating revenues: Third party... Intersegment Total net revenues. Operating income (loss) Interest income. Interest expense Depreciation and amortization Equity income (oss)-net. Income (oss) before income taxes. Identifiable operating assets Investments.. Capital expenditures... $2,730 $4,844 692 2,730 5,536 1,084 2,852 47 35 1,125 1,298 1,081 30 $2,763 - 42 22 1,109 1,273 1,157 40 $2,697 2,697 1,078 Latin Europe America 33 20 - 2,763 5,334 1,087 2,859 1,101 1,299 1,155 51 75 31 2,892 3,358 90 54 11820287 $4,645 $4,748 689 86 24 2,923 3,7 13 34 $4,597 $21,462 $5,257 17 489 4,657 21,479 5,746 60 2,316 2447 2,448 100 45 56 10 2,319 2,426 757 55 271 30 191 4,939 2,908 - 58 13 $4,481 $4,560 642 271 5,123 4,831 2,960 2,879 2,920 2,918 545 63 11248883 70 3,015 2,882 2,976 2,759 5.39 1,195 (16) 1,633 33,066 48 1,293 $21574 16 21,590 2,432 1,192 2 2,434 33,964 49 1,374 1,083 13 2,624 34,114 96 12 39 1447 2,464 1,793 157 76 376 $5,37 2 497 5,869 2,478 - $21,665 $5,680 628 15 21680 6,308 2597 2,516 130 19 2,494 1,922 143 117 119 2 2,523 2,163 127 107 Bottling Investments Corporate $6,972 67 7,039 9 315 691 715 6,975 8,781 628 $7,598 78 7,676 115 335 524 679 7,011 9,4 24 643 $8,807 88 8,895 140 406 732 904 9,648 8,253 867 $ 136 136 (1,448) 594 483 192 6 (1,823) 29,482 2,711 270 $ 154 154 (1,651) 534 463 134 (2) (1,082) 27,742 88 279 $ 127 127 (1,391) 471 397 171 3 (1,240) 22,767 64 190 Eliminations Consolidated $ (1,325) (1,325) $ (1,471) (1,471) BRILL $ (1,644) (1,644) TE $45,998 45,998 9,708 594 483 1,976 769 9,325 78,398 13,625 2,406 $46,854 46,854 10,228 534 463 1,977 602 11,477 78,543 11,512 2,550 $48,017 S 48,017 10,779 471 397 1,982 819 11,809 75,726 10,448 2,780