Discuss how samples and coupons can be used to generate trial of a new product or increase

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Discuss how samples and coupons can be used to generate trial of a new product or increase consumption of an established brand.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:48 AM

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Discuss how samples and coupons can be used to generate trial of a new product or increase

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Both samples and coupons are very effective for generating trial of a new brand of a product or serv...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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