Discuss some recent examples of product placements and/or integrations. Describe the context in which they were used,
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Discuss some recent examples of product placements and/or integrations. Describe the context in which they were used, and how they intended to reach their target markets. Explain where these placements and/or integrations would fit on Hudson's branded entertainment continuum.
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Today product placements are used to gain exposure by numerous companies large and small Exhibit 139 ...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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