Why is the target market placed in the center of the four Ps in the text diagram

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Why is the target market placed in the center of the four Ps in the text diagram of a marketing strategy (Exhibit 2-4)? Explain, using a specific example from your own experience.

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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Question Posted: Mar 06, 2018 06:23 AM

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Why is the target market placed in the center of the four Ps in the text diagram

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The target customer is placed in the center of the four Ps because the ...View the full answer

Basic Marketing A Marketing Strategy Planning Approach

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