Find a copy of a national newspaper such as USA TODAY or your local newspaper and analyze
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Find a copy of a national newspaper such as USA TODAY or your local newspaper and analyze the types of companies that are advertising in it and how they vary by section. Why do you think these companies are advertising in this newspaper?
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Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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