What are the major challenges facing the newspaper industry and the use of newspapers as advertising medium?
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What are the major challenges facing the newspaper industry and the use of newspapers as advertising medium? How can newspapers respond to these challenges?
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Newspapers face challenges from other media such as direct mail television and the Internet Many advertisers are already spending more of their media ...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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