It has been said that the importance of the sales force varies at various stages in the

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It has been said that the importance of the sales force varies at various stages in the communication hierarchies. Discuss this idea, providing examples to support your position.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:57 AM

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It has been said that the importance of the sales force varies at various stages in the

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Various elements of the IMC program assume more or less importance at various stages of the communications hierarchies For example advertising may tak...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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