The Association for Magazine Media promotes the value of advertising in traditional print magazines by citing research
Question:
The Association for Magazine Media promotes the value of advertising in traditional print magazines by citing research showing that print advertising is superior to online ads with regard to its ability to deliver a reading experience that supports comprehension of and connection with an advertiser’s message. Discuss some of the reasons why print ads may be superior to online ads.
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Many print ads use strong visual images catchy headlines or some of the creative techniques discusse...View the full answer
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Douglas Makokha
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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