The CEOs of Abercrombie & Fitch and American Apparel have both been variously characterized as either manipulators
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The CEOs of Abercrombie & Fitch and American Apparel have both been variously characterized as either manipulators of the media for their ability to generate publicity for their companies or petulant. Both have lost their jobs in the face of declining sales. Are they geniuses or just sexist? Support your argument.
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There are a number of places in the text where we discuss CEO Mike Jeffries of AF and hi...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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