Choose a restaurant in your community and develop a campaign plan. What types of people does the
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Choose a restaurant in your community and develop a campaign plan. What types of people does the restaurant target? Would you recommend that its advertising focus on price or image? What is (or should be) its image? Which media or marcom area should it use?
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Advertising & IMC Principles And Practice
ISBN: 9780134480435
11th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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