Differentiate between wants and needs. How are both of these concepts used in brand communication?
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Differentiate between wants and needs. How are both of these concepts used in brand communication?
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Wants are desires or preferences for something that is not essential for survival or basic necessiti...View the full answer
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Related Book For
Advertising & IMC Principles And Practice
ISBN: 9780134480435
11th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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