1. Select an actual service company related to or in tourism or hospitality (name of the hotel) and  briefly describe what the organization does.  Make sure to select an actual company. 

 

2. Review the five powerful forces we discussed in class and select ONE Powerful Force from the 5 and then identify a significant impact(s) that this powerful force has had on the organization recently/in the past 2 -3 years or might have in the future. Be specific about the type of powerful force and provide any relevant background and/or context. Then describe in depth, the impact/affect that this has had on the organization and its operations. Make sure to provide an example and RELATE it to the organization you selected. 

 

An example how Government Policies have impacted ride sharing organizations like Uber is provided below. The background/context for the government action or legislation is provided along with the impact/affect(s) on the operations of the organization. Do not use this example if you select a ride sharing service.

 

 

Listed below are the five Powerful Forces along with examples of the specific types of forces that may 

be experienced for businesses for each. For example, with respect to Social Changes, the growing 

acceptance of alternative and social lifestyles is a powerful force that has caused organizations to 

rethink their marketing and operational practices towards the LGBTQ community. Another example in 

Government Policies are the many impacts/effects on organizations as a result of the various 

government policies regarding the environment and the use of plastics and types of packaging 

materials.

 

 

 

• Government Policies  - Examples include:
  • Changes in regulations
  • Privatization
  • New rules to protect customers, employees, and the environment
  • Focus on quality and customer satisfaction
  • New agreements on trade in services

 

• Social Changes  - Examples include:
  • Rising consumer expectations
  • More affluence
  • More people short of time
  • Increased desire for buying experiences vs. things
  • Rising consumer ownership of computers, cell phones, and high-tech equipment
  • Ubiquitous/everywhere/easy access social networks
  • Easier access to more information
  • Immigration
  • Growing but aging population
  • Increasing acceptance of alternative and social lifestyles

 

• Business Trends - Examples include:
  • To increase shareholder value
  • Emphasis on productivity and cost savings
  • Manufacturers add value through service and sell services
  • More strategic alliances and outsourcing
  • Focus on quality and customer satisfaction
  • Growth of franchising
  • Marketing emphasis by nonprofits

 

• Advances in Technology - Examples include:
  • Growth of the Internet
  • Wireless networking and technology
  • Digitalization of text graphics, audio, and video
  • Cloud technology
  • User-generated content
  • Location-based services
  • Big data
  • Artificial intelligence
  • Improved predictive analysis
  • Internet of Things

 

• Globalization - Examples include:
  • More companies operating on a transnational basis
  • Increased international travel
  • International mergers and alliances
  • "Offshoring" of customer service
  • Foreign competitors invade domestic markets

 

3. Prepare on a new word document  for research conducted, proper grammar, spelling, punctuation, following assignment instructions. 

 

Use the template below

 

• Name of Organization selected:  ________________________________________________
• Description of what the organization does:________________________________________

Powerful Forces Template

Powerful Force	What is specific force you have selected? Provide any background or context    For example- if you were doing a ride sharing service as the organization and selected Government Policies as the Powerful force you would like to focus on, then an example would be the Ontario Government passing mandatory Insurance legislation for all ridesharing and car sharing services - see https://www.fsco.gov.on.ca/en/auto/Pages /ridesharing-info.aspx *Do not use example below in your assignment	And the impact     IN YOUR OWN WORDS -  Identify the impact it has made or will make to the organization in the future
Government Policies	EXAMPLE:  Mandatory Insurance for all ride sharing and car sharing services: WHAT ARE THE IMPACTS? Changes in regulations New rules to protect customers and employees It's important to understand what our province's rules are when it comes to driving for a ridesharing service. In Ontario, under Uber's policy, drivers, passengers, and vehicle owners are insured from the moment they turn the app on until the moment the passenger steps out of their car. Once the driver turns the Uber app off, they will once again be covered by their own personal policy.	EXAMPLE:     THE IMPACT: The first thing to know is that, while most ridesharing companies offer insurance, all drivers are required to have their own personal auto insurance policy by law. It's essential to ensure their personal policy is paid and up-to-date before starting as a driver. If the driver use or drive for companies not listed in the government website, they might not be protected against certain damages and losses, or in case of injury to the driver or passengers, or others.  That could prove to be expensive and life changing if they get into an accident and are not properly insured. Vehicle owners who use their personal vehicles to carry paying passengers or rent their car through car sharing should inform their personal auto insurance representative. The impact is that some insurance providers may charge the driver an additional fee for permission to use their vehicle for ridesharing or car sharing activities. This fee may provide them with supplementary coverage to the company's fleet insurance policy.  That means that the service cost may need to be increased in order to accommodate the mandatory insurance.  It might be more challenging for a driver to cover costs as a result of this legislation.  It means that they might make less profit overall.  However, it is also great protection to them should an accident occur.  Additionally, passengers can feel more at ease knowing that they are also protected and perhaps utilize the service more knowing that.
Social Changes
Business Trends
Advances in Information Technology
Globalization