How do push and pull marketing strategies relate to promotions targeted at consumers, and how do they
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How do push and pull marketing strategies relate to promotions targeted at consumers, and how do they relate to sales promotions targeted at trade audiences?
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Push and pull marketing strategies are two distinct approaches to promoting products or services In the context of promotions targeted at consumers pu...View the full answer
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Related Book For
Advertising & IMC Principles And Practice
ISBN: 9780134480435
11th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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