In class, discuss the following: a. In what ways does the TRACE case reflect the expanded definition

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In class, discuss the following:

a. In what ways does the TRACE case reflect the expanded definition of what advertising is?

b. How does the case illustrate the various roles that advertising campaigns can perform as well as the role of advertising in the broader area of marketing communication?

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Advertising & IMC Principles And Practice

ISBN: 9780134480435

11th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Apr 01, 2023 09:24 PM

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In class, discuss the following: a. In what ways does the TRACE case reflect the expanded definition

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a The TRACE case reflects the expanded definition of advertising in several ways First the campaign ...View the full answer

Advertising & IMC Principles And Practice

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