One possible disadvantage of using social media may be that a firms public mistake or faux pas
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One possible disadvantage of using social media may be that a firm’s public mistake or “faux pas” with consumers goes viral—reaching millions of consumers the next day. Explain how you would respond, especially from a public relations perspective.
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Related Book For
Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications
ISBN: 9781337282659
10th Edition
Authors: J. Craig Andrews, Terence A. Shimp
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