Do you use decompositional analyses to understand what behavioral aspects (e.g., frequency, order size) are most strongly
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Do you use decompositional analyses to understand what behavioral aspects (e.g., frequency, order size) are most strongly associated with these differences?
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The Customer Base Audit The First Step On The Journey To Customer Centricity
ISBN: 9781613631614
1st Edition
Authors: Peter Fader, Bruce G.S. Hardie, Michael Ross
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