The Customer Base Audit The First Step On The Journey To Customer Centricity(1st Edition)
Authors:
Peter Fader, Bruce G.S. Hardie, Michael Ross
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Book details
ISBN: 1613631618, 978-1613631614
Book publisher: Wharton School Press
The Customer Base Audit The First Step On The Journey To Customer Centricity Chapter(s) :
- 1-3BSaC-1
1-3 Basic Skills and Concepts:
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