When you get below the purely aggregate accounting metrics (i.e., annual revenue and profit) and into the
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When you get below the purely aggregate accounting metrics (i.e., annual revenue and profit) and into the underlying customer behavior data, what patterns jump out most readily?
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Related Book For 
The Customer Base Audit The First Step On The Journey To Customer Centricity
ISBN: 9781613631614
1st Edition
Authors: Peter Fader, Bruce G.S. Hardie, Michael Ross
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