A customer relationship management (CRM) system can be set up to include information about a (potential) customer
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A customer relationship management (CRM) system can be set up to include information about a (potential) customer from the person’s public social media activity, including likes/dislikes and posts about the company and its competitors. Do you believe it is ethical for a company to collect this information? Why or why not?
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The question of whether it is ethical for a company to collect information about a potential customer from their public social media activity is a complex and debated topic Ethics can be subjective an...View the full answer
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Related Book For 
Introduction To Business Analytics
ISBN: 9781265454340
1st Edition
Authors: Vernon Richardson, Marcia Watson
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