A manufacturer of automobiles is bringing out a new model. To create its advertising campaign, the manufacturer

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A manufacturer of automobiles is bringing out a new model. To create its advertising campaign, the manufacturer wants to determine whether the model’s appeal will be dependent on a particular age group. A sample of a customer survey revealed the following:image


What can the manufacturer conclude?

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Business Analytics

ISBN: 9781292339061

3rd Global Edition

Authors: James Evans

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