The net promoter score (NPS) is a key indicator of customer satisfaction and loyalty. Use data on

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The net promoter score (NPS) is a key indicator of customer satisfaction and loyalty. Use data on employees in the hardware product group with a college degree to develop a regression model that analyzes the effect of cognitive and noncognitive factors on NPS. Use model selection criteria to find the appropriate model for the analysis. Interpret your results with reference to well-formatted figures and tables.

Sales_RepBusinessAgeFemaleYearsCollegePersonalityCertficatesFeedbackSalaryNPS
1Hardware5912YesDiplomat12.01702005
2Hardware52010YesDiplomat43.6413300010
3Software4711YesExplorer13.88526008
4Hardware6102YesDiplomat32.70960006
5Software3901NoDiplomat53.441220007
6Hardware2806YesExplorer12.43600006
7Software2511YesExplorer53.3680006
8Hardware51110NoExplorer02.15438005
9Hardware3404YesDiplomat22.91920007
10Hardware3811YesExplorer51.23734006
11Software53111YesExplorer23.93934008
12Hardware4111YesSentinel12.26518005
13Hardware4001NoDiplomat43.601160009
14Software4102YesExplorer32.17890006
15Hardware4612YesAnalyst14.00618005
16Hardware3814YesDiplomat12.37574004
17Software3902NoSentinel23.00570003
18Hardware5211NoSentinel02.72506004
19Software5412YesExplorer52.04902009
20Hardware2401YesAnalyst12.66390003
21Software5301YesExplorer22.42750006
22Hardware3711YesDiplomat23.71966009
23Software3211YesExplorer33.42616005
24Hardware3302YesExplorer11.16600004
25Software5511YesAnalyst11.99530004
26Software2712YesDiplomat62.93736009
27Hardware5812YesExplorer43.54734007
28Software5217YesSentinel13.37466003
29Software2601YesExplorer23.297700010
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Business Analytics

ISBN: 9781265897109

2nd Edition

Authors: Sanjiv Jaggia, Alison Kelly, Kevin Lertwachara, Leida Chen

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