Despite the growing number of multitaskers in society, studies have found that people who combine texting, video, phone, and other activities perform tasks significantly worse than nonmultitaskers. According to researchers, our brains can do two things at once, but they can’t do them very well. In particular, recall, focus, and attention become impaired by information overload. The findings have broad implications for such multitasking behaviors as texting and driving, homework and Facebooking, and e-mailing while working. How can communicators win the attention of audiences in the digital age?