Pretend that you are opening a new fast-food restaurant that specializes in gourmet hot dogs. What would

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Pretend that you are opening a new fast-food restaurant that specializes in gourmet hot dogs. What would your brand be called? What would the logo look like? How do you develop a brand identity? Why does a company need one?

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Principles Of Strategic Communication

ISBN: 9780367426316

1st Edition

Authors: Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis

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