Pretend that you are opening a new fast-food restaurant that specializes in gourmet hot dogs. What would
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Pretend that you are opening a new fast-food restaurant that specializes in gourmet hot dogs. What would your brand be called? What would the logo look like? How do you develop a brand identity? Why does a company need one?
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Principles Of Strategic Communication
ISBN: 9780367426316
1st Edition
Authors: Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis
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