Analyze the Better Horizons flyer in the following ways: A. Which psychological tools of influence (consistency, reciprocation,

Question:

Analyze the Better Horizons flyer in the following ways:

A. Which psychological tools of influence (consistency, reciprocation, social proof, authority, liking, scarcity) does it use?

Provide examples.

B. What emotional appeals are used? What about logical appeals?

Would you consider this message as catering more to emotion or logic? Explain.

C. Do you consider this message warm and inviting?

D. Do you consider this sales message plausible?

E. Do you consider this sales message respectful?

F. Do you trust this message?

G. What are two changes you think could be made to improve its effectiveness?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For answer-question

Business Communication

ISBN: 9781264109074

4th Edition

Authors: Peter Cardon

See More Books

Question Posted: Mar 21, 2024 06:00 AM

See More Questions

Persuasive Message: Analyze the Better Horizons Flyer (Figure 9.6) in the following ways: a) which psychological tools of influenced (consistency, reciprocation, social proof, authority, liking,...
Find an interesting sales message that you have received recently in the mail or through email. If you cant find one readily, go to the website of a company that sells products or services that...
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
How would you compare the value of direct definition from friends in face-to-face conversation and strangers comments on a YouTube posting?
Kose, Inc., has a target debt-equity ratio of .45. Its WACC is 9.8 percent, and the tax rate is 35 percent. a. If Kose's cost of equity is 13 percent, what is its pretax cost of debt? b. If instead...
You are the manager of a small pharmaceutical company that received a patent on a new drug three years ago. Despite strong sales ($125 million last year) and a low marginal cost of producing the...
You need to understand the approach described in question 3 in More Genetic TIPS before answering this question. A gene that is normally expressed in pancreatic cells was cloned and then subjected to...
Single Audit. Quad-States Community Service Agency expended federal awards during the most recent fiscal year in the following amounts for the pro- grains shown: Additional information indicates that...
Ann wants to start a business that processes blueberries so that they are easier for people to store for the winter. How would transportation costs between Bethel and outside of Alaska help or hurt...
Evaluate yourself with regard to each of the persuasive practices listed in the table below. Circle the appropriate number for each. 1 - Rarely/Never 2-Sometimes 3 - Usually 4 - Always 1 2 3 4 I can...
As Aristotle famously stated, Character may almost be called the most effective means of persuasion. Do you think this is true in todays business world? Explain your viewpoints with three or four...
Go to the AICPA web site and review the document entitled Characteristics and Skills of the Forensic Accountant. Identify the top five characteristics or skills as identified by attorneys, and...
Evaluate the following: "Mutual funds do not provide an real benfits to investors. Investors can replicate any benefits by forming investment clubs."
Presume you are investing your life savings in one stock. If there is a 50% chance that the stock would be worthless in one year, what rate of return would you require in order to buy that stock? How...
Kanesha is an entrepreneur and recently opened her first coffee shop, The Coffee Cat. Kanesha pays $4,800 for rent each month, $3,100 for monthly employee payroll, and $1,800 for supplies each...
How much does the production of a kayak add to GDP if the shell costs $200, the paint costs $30, the finisher costs $45, the manufacturer sold it to the dealer for $550, and the dealer sold it to her...
What imported products or outsourcing services should be made or provided in the USA to enhance the employment or GDP U.S. economy in 2023? Please provide at least three goods or services with a...
Describe briefly the legal rights and privileges of common stockholders. MINI CASE Sam Struthers and Shawna Tibbs are senior vice presidents of the Mutual of Seattle. They are co-directors of the...
One of the significant and relevant accounts for this cycle is equipment. For this account, what would typically be the most relevant assertions for the auditor to consider? Why is it important for...
How should a writer prepare procedures and instructions to make them most understandable?
What is the purpose of a confirmation e-mail message or memo? What other names could the message be given?
What three elements should most confirmation e-mail messages and memos include?
1. Find a formula for the sum 1/2+213 + ... + 1 n(n+1) by examining the values of this expression for small values of n prove the formula you conjectured in first part by induction.
Suppose a system uses 1KB blocks and 16-bit (2-byte) addresses. What is the largest possible file size for this file system for the following inode organizations? a The inode contains 12 pointers...
1 The Department of Trade and Industry embarked on a review of company law in South Africa in the early 21st century. Discuss the outcome of the South African Company Law for the 21st Century:...

Analyze the Better Horizons flyer in the following ways: A. Which psychological tools of influence (consistency, reciprocation,

Question:

Step by Step Answer:

Business Communication

Students also viewed these Business questions