Defines persuasion as the process of influencing your audience to change their beliefs or actions in a
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Defines persuasion as “the process of influencing your audience to change their beliefs or actions in a way that facilitates a desired outcome.” In what way is persuasion a process?
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Business Communication Polishing Your Professional
ISBN: 9780134740225
4th Edition
Authors: Barbara Shwom, Lisa Snyder
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