Why is it important to link strategic communication plans to an organizations strategy?

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Why is it important to link strategic communication plans to an organization’s strategy?

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Strategic Communication Campaign Planning

ISBN: 9781032329734

3rd Edition

Authors: James Mahoney

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Question Posted: Feb 07, 2024 11:01 PM

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How does strategic communication reflect the organizations overall goals?
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Why is it important to link strategic communication plans to an organizations strategy?

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Strategic Communication Campaign Planning

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